|
|
Incubator Investors will specifically be the ones to help us reach our initial fundraising goal of $25,000. Reaching our goal will enable us to:
Special Incubator Investor terms:
You can download an Investor Agreement to look at, here:
- Plan, cast (both contestants and additional coaches), shoot, and edit our dynamic 10-minute "Shufu Shufu" demo/sizzle reel (shot in several locations throughout Israel).
- Then, with our sizzle reel, we will launch our WeFunder investor crowdfunding page, and proceed to raise our full budget of $600,000 - $750,000 for our six episodes.
Special Incubator Investor terms:
- First revenues upon completion of Shufu Shufu, go back to paying all investors' principals in full: (and Incubator Investors specifically also get 100% interest paid on their investment)
- All further revenues are then divided as follows: 50% to investors (and proportional to their investment), and 50% to producing/management team.
- If there is a second season, all investors in Season One will automatically be part owners: getting, proportionally, further return of 5% of producers' cut of revenues.
- Incubator Investments can be made at any of these levels (we want everyone to get involved!): $500, $1000, $2500, $5000, $10,000.
You can download an Investor Agreement to look at, here:
| incubatorinvestoragreement1.shufushufu.pdf |
|
The Market for Reality Shows The Reality TV market is rapidly expanding:
In 2001, reality shows accounted for only about 20% of prime-time television programming. By 2013, that figure had hit 40%, with an average profit margin of nearly 40%. In 2021, three of the 10 most-popular shows on Netflix were unscripted: “Tiger King,” “The Last Dance” and “Too Hot to Handle”. Since the inauguration of the Abrahamic Accords, there is intense interest throughout the Arab Middle East (including Bahrain and UAE, and the latter's bustling capital city of Dubai) in life in Israel/Palestine: the Israeli drama ‘Fauda’ (streamed on Netflix) was rated the most-watched series in the UAE - one hook of course was that some of the characters spoke Arabic (as some of our "Shufu Shufu" contestants will as well). And of course, this interest in Israel from that region includes a strong economic interest. |
|
This is the perfect time to showcase engaging and entertaining stories of members of all of Israel's tribes getting to know each other.
Unscripted content is buzzy, sticky, binge-able, cheaper and quicker to make than scripted. All of the streamers are heavily underweight.
- Van Toffler, former head of MTV
- Van Toffler, former head of MTV
"Shufu Shufu" Reality Show budget:
Our minimum budget is $600,000 total. This will allow us to successfully produce and market our six episodes. Note: Our budget has substantial line items for insurance, and for security - given the edgy nature of some of our exciting shoots.
Our preferred budget is $750,000. This increased funding will allow us to pursue a higher caliber of name talent and direct more of the budget toward the camera, lighting, and production design departments, which will be instrumental in creating a high-quality product.
Either budget will include the breakdown below:
Our minimum budget is $600,000 total. This will allow us to successfully produce and market our six episodes. Note: Our budget has substantial line items for insurance, and for security - given the edgy nature of some of our exciting shoots.
Our preferred budget is $750,000. This increased funding will allow us to pursue a higher caliber of name talent and direct more of the budget toward the camera, lighting, and production design departments, which will be instrumental in creating a high-quality product.
Either budget will include the breakdown below:
Note: our budget and production process are designed so all production and marketing expenses will come as much as possible out of our expense budget, including all crew and producer fees. Thus our gross income will not be substantially affected by previous costs, and so our net income will be essentially the same as our gross. And thus investors will be reimbursed for their principals, plus interest, with basically our first income in.
Revenue Projections:
Licensing fees are the normal income model paid to makers of TV shows. in 2021, the three most popular reality hits commanded licensing fees of about $2 million per episode - The Bachelor and The Bachelorette get about $1.5 million and $1.3 million per episode.
Our modest revenue projections: our six episode season will sell to a major U.S./global streamer for at least $1.5 - $3 million ($200,000 - $500,000 per episode)
Our Projected Returns:
- Low return (on sale of $1.5 million) - approx. 2x
- Middle return (on sale of $3 million) - approx. 4x
- High return (on sale of $6 million) - approx. 8x
|
Netflix and Rivals Target Reality TV "An entire season of a reality show like “FBoy Island” on HBO Max costs the same as an episode or two of a top drama on the company’s flagship channel. As a result, streaming services are rapidly buying up everything from documentary series, to competition shows, to travelogues, to food programming and lifestyle shows." |
In the last three years (2019-2021), U.S. streaming sites have licensed and streamed literally hundreds of new reality shows. These streamers that have capitalized on the popularity of unscripted shows include: Discovery+, Hulu, Netflix, Paramount+, Peacock, Amazon Prime, HBO Max, Disney+, Tubi TV, and Apple TV+
And reality fare is also the lifeblood of cable networks like History Channel, MTV, Bravo, and TLC, many of which couldn’t survive without the lower-cost programming.
And reality fare is also the lifeblood of cable networks like History Channel, MTV, Bravo, and TLC, many of which couldn’t survive without the lower-cost programming.
|
IT TAKES A VILLAGE TO CREATE A HIT TV SHOW! |
|
You can download an Investor Agreement here:
| incubatorinvestoragreement1.shufushufu.pdf |