"Shufu Shufu" is a slang Arabic word (often also used in
Hebrew), meaning something like “Look here!”
- This is an early proposal for our first season - which will have six episodes: a unique reality TV series set in the unforgettable Holy Land.
- Shufu Shufu will be a juicy mix of competitive reality shows like “Survivor” and “Big Brother” - and reality shows with a heart, dealing with serious issues - like “Queer Eye” and "Love on the Spectrum".
- Shufu Shufu will be gripping, moving, illuminating - and very entertaining. Shot in unforgettable locations throughout the Holy Land.
- Mixed teams of 2 Jewish-Israeli and 2 Arab-Israeli contestants (did you know, about 20% of Israeli citizens are Arabs/Palestinians?) will learn to work together competing against the other teams: Can you get down and dirty creative with your frenemy?
- Designed to stand out in the global streaming market valued at USD $372 billion in 2022, Shufu Shufu will be produced by a skilled team of Jewish and Arab producers, based in Israel, USA and UAE.
- Now, more than ever (after the recent 2022 Israeli elections), viewers around the world are curious about what is happening with real people on the ground in Israel. They want to see members of all of Israel's tribes - how do they interact with each other?
- Shufu Shufu is a perfect vehicle for investors in USA, Europe, UAE and elsewhere, who want to add their energy to an impact project that will reach many thousands of viewers - entertaining, educating, and inspiring them.
The teams will face physical, emotional, intellectual and political challenges together - in incredible locations throughout Israel. Through thick and thin, out of their comfort zones, up against their sensitive edges - can Arab and Jewish teammates learn to work and play together, going for the Grand Prize as the winning team?
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Coaches/Judges: four experienced coaches - two women and two men - will give advice, on camera, when things get stuck (one coach may be from Dubai, to widen the viewpoints of the coaches, and to appeal to viewers in that region). Our coaches will be sensitive mediators, with lots of experience in the trenches dealing productively with the tensions between Israeli-Jews and Israeli-Arabs. We will also have a celebrity guest host on each episode . The coaches will also be judges, awarding points to teams after challenges or at the end of episodes. How well did the mixed teams work out their differences to succeed together at challenges?
In these hot spots, teams will have various challenges: they may have to look for lucky “power objects” hidden by our crew, that will give them special advantages over the other teams. Or, they may have to seek out real life strangers - and ask them provocative questions about the location. Or - our plant may challenge them, and they'll really have to be on their toes : -) |
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RAHAT IS IN THE HOUSE!
JERUSALEM IS IN THE HOUSE! NAZARETH IS IN THE HOUSE! TEL AVIV IS IN THE HOUSE! |
Contestants will have various political outlooks:
including everything from left to right (as it is said, “It takes two wings to fly”). Minorities will definitely be included: a Druze from the Galilee, an Ethiopian Jew and maybe an African refugee from Tel Aviv, a Bedouin from the Negev, and members of the LGBT communities. Contestants will be chosen from throughout Israel. |
Home Visits to "Enemy Territory": Each group will make an evening visit to the home of an “other” of their team. Most Israelis and Palestinians have never visited a home of members of “the other side” - what will this adventure be like?
For example, the two Jewish members will be dropped off in the dark, on the edge of the bedouin town of Rahat, or the Arab neighborhood of Lod or Ramle (where there was extensive Arab/Jewish violence in May, 2021). Or, the two Arab members will be dropped off in the Jewish neighborhood of Lod or Ramle, or the ultra-Orthodox town of Bnei Brak.
The visiting pairs will have to walk approximately one kilometer, using a map app on their phone, to the home of their “other” member. Remote mikes on their collars (connected to a camera person 100 meters away) - they will talk about their fears and other feelings, as they walk though the dark, trying not to get lost in this strange neighborhood.
Awaiting them at the home will be both of the “other” members, as well as two coaches. We will cut to them - as they enjoy gossiping about the two innocents on their way to dinner.
For example, the two Jewish members will be dropped off in the dark, on the edge of the bedouin town of Rahat, or the Arab neighborhood of Lod or Ramle (where there was extensive Arab/Jewish violence in May, 2021). Or, the two Arab members will be dropped off in the Jewish neighborhood of Lod or Ramle, or the ultra-Orthodox town of Bnei Brak.
The visiting pairs will have to walk approximately one kilometer, using a map app on their phone, to the home of their “other” member. Remote mikes on their collars (connected to a camera person 100 meters away) - they will talk about their fears and other feelings, as they walk though the dark, trying not to get lost in this strange neighborhood.
Awaiting them at the home will be both of the “other” members, as well as two coaches. We will cut to them - as they enjoy gossiping about the two innocents on their way to dinner.
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The guests will spend several hours in the host’s home: socializing, meeting family members, doing an activity together like listening to, or dancing to a favorite song, and eating a meal together. The team members will have a brief “Show and Tell”, where the guests can share and discuss a significant family object, for example: a key to a Palestinian’s former home his/her ancestor was expelled from, or a family mezuzah saved from the Holocaust.
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We also plan to possibly cast one Israeli Arab and one Israeli Jew who have had a family member killed in the conflict. But these facts will only be revealed in the later episodes - and then how will contestants react to these difficult personal stories divulged?
Remember: judges' points are awarded for being open-minded and curious about the other's stories and sensitive edges. And of course, later that week - one of the guests gets to be the host to the others, in her/his home.
We will also have several game-show style segments - shot in a Jerusalem studio, with a live, mixed audience: Arabs and Jews - the whole range of Jerusalem residents. These segments will include Ticking Time Bomb Jeopardy (with assorted tricky Holy Land history questions), and the Shufu Idol Talent Show. Other challenges will include two creative photo competitions: Holy Land Moments, and Double Selfie Deluxe.
Grand Prize: In the last of six episodes, all the points awarded to the teams through the series will be tallied, leaving one Grand Prize winning team (winning $100,000), and one Second Place team (awarded $25,000).
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You can be an essential
Incubator Investor in Shufu Shufu 
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Who
is our Shufu Shufu team? 
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IT TAKES A VILLAGE TO CREATE A HIT TV SHOW! |
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