 Ever consider crowdfunding? Let's call it another flavor of democracy...it's now used not only to fund indie films and CD's, but crowdfunding campaigns have often raised amounts in the $millions for hi-tech startups, apps, and all the iPhone gadgets you could dream of. If your company or project is considering diving into crowdfunding, there is no better way to help insure that a crowdfunding campaign is successful than making a powerful video (which will appear near the top of the page, and be the first thing a viewer sees when he/she goes to a crowdfunding page). Major crowdfunding sites (Kickstarter, Indiegogo) all agree that a crowdfunding page that includes a video usually raises at least 50% more than a page without a video. Why do humans love watching videos, especially videos where?
As with any video we make with you, JNY starts by helping you create a powerful script or script outline - what exactly is your product or service? what problems does it solve? how might it make the world a better place? why is it unique? You know a video is working on you if it elicits a primal emotion: if it makes you smile, laugh out loud, gasp, or your eyes get moist. The goal of our collaboration with you is to create a video that will affect the viewer in these direct ways. Of course, it’s not enough to make the video, we make sure it is seen by as many people as possible. Through social media, email blasts, and general publicity practices (getting an article on a blog or website relevant to your particular project or product), we create buzz around your campaign, And then, with a little luck and a lot of hard work, it goes viral, and people start talking about it to their friends without your help at all. As the French say, voila! 
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We did this video for Epson Filbit collaboration on smart glasses.
We were very excited to make a marketing/crowdfunding video for Israeli start-up Mobile OTC, who use an amazing new polarized photo technology to turn an iPhone camera into a diagnostic tool for skin and body surface cancers. As the video says, cervical cancer is the third leading cancer in the world, and the leading cause of cancer death of women in the developing world. Their device, at the cost of $100-200, in clinics in Africa or South America, can replace $50,000 devices used in the United States and Europe. Cervical cancer is easily treatable - IF diagnosed early enough.
We loved making this crowdfunding video for this coexistence organization that creates events where West Bank Palestinians and Israelis meet. You can find out more about the here.
A touching video story we made for The Forward. David, the great grandson of Yusuf Zaarur (one of the most famous Iraqi musicians of the first half of the 20th century, and a Jew) decides to investigate his ancestor's legacy. In the process, David befriends several Baghdad residents, who still love Yusuf's music - and one of them agrees to skype with David.
A journalistic video we made for The Forward, based in New York City. Rabbi Susan Silverman (older sister of comedian Sarah) and her daughter Hallel risk arrest to fight for women to be able to pray openly at the Western Wall in Jerusalem. Inside look at an Israeli-American family struggling for "small-d democratic" in the rapidly changing landscape of Israel.
A crowdfunding video for Two Neighbors, a unique social entrepreneurial project: a collaboration between Palestinian and Israeli women: traditional embroiderers, a fashion designer, and seamstresses. In the future, if we can increase the peace, win-win collaborations like this will bloom with 1000 blossoms....Inshallah, God willing :)
"Ometz Lev", or "Courage of the Heart" is a new political party in Jerusalem. Led by the visionary environmentalist Nomi Tsur, Ometz Lev is bringing into the mainstream such concepts as the Triple Bottom Line, studied at business schools, but still sorely lacking in most municipal thinking in Israel, the United States and elsewhere.
This recent promo we did for the Interfaith Center for Sustainable Development was shot completely in the Old City of Jerusalem. It's always great wandering through the Old City, looking for the perfect backdrop - even though the background noise is always pretty insistent.
Only a five minute walk from our Jerusalem home in the Baka neighborhood, the Old Jerusalem Train Station, after many years of disrepair, is now reopened as the First Station - a scenic outdoor and indoor venue for festivals and crafts fairs, not to mention a place to go have dinner or grab one of those Israeli micro-brews. It also may be an attempt to broker a peace between secular and religious Jews in Jerusalem. It's a tasteful open air space that looks like it may be open on some Jewish holidays, and it even had an outdoor kabbalat shabbat service last week. We made this little video just for fun.
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January 2015
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